About
ADAMA® Entertainment produces outstanding live entertainment in the UK and across the world. The company has received multiple awards for its work, including seven Olivier awards, three WhatsOnStage awards, Broadway World awards and a South Korean DIMF award.
Production highlights include: Burlesque The Musical (Manchester Opera House and Glasgow Theatre Royal – winner of three Broadway World Awards), Bonnie & Clyde (Arts Theatre and Garrick Theatre, WestEnd, and UK Tour), Rock of Ages (two UK/Ireland Tours, Ostend and Berlin), The Last Five Years (Garrick Theatre, West End and Asia tour), Curtains (UK/IrelandTour, Wyndham's Theatre, West End), Company (Gielgud Theatre, West End), Fame (UK/Ireland/Europe Tour, Peacock Theatre, West End), Chita Rivera in Concert (Cadogan Hall), The Last King of Scotland (Sheffield CrucibleTheatre) and The Wedding Singer (UK/Ireland Tour and Wembley Park Theatre).
Concert and Live Events highlights include: Doctor Who: The Stuff of Legend (Cadogan Hall), The Phantom of the Opera in Concert (Beau Sejour, Guernsey), Alex Newell (Cadogan Hall), Oklahoma! in Concert (Theatre Royal Drury Lane), Something Rotten! in Concert (Theatre Royal Drury Lane), Jamie Muscato (Cadogan Hall), Alan Cumming Is Not Acting His Age (Theatre Royal Drury Lane, Bridgewater Hall and Sec Armadillo), Lucie Jones (Cadogan Hall), Rachel Tucker in Concert (Cadogan Hall), Stephanie J. Block (Cadogan Hall), Love Never Dies in Concert (Theatre Royal Drury Lane), Evita in Concert (Theatre Royal Drury Lane), Ariana DeBose in Concert (The London Palladium), Audra McDonald in Concert (The London Palladium), Sierra Boggess (Cadogan Hall), Jessica Vosk (Cadogan Hall), Jeremy Jordan in Concert (Theatre Royal Drury Lane), Bonnie & Clyde in Concert (Theatre Royal Drury Lane), Frank and Friends (Cadogan Hall), Keala Settle (Cadogan Hall), Shoshana Bean Sing Your Hallelujah (Cadogan Hall), Jenna Russell (Cadogan Hall), Jordan Luke Gage (Here @ Outernet), Jeremy Jordan and the Age of Madness (Here @ Outernet), Benjamin Rauhala and his West End Besties (Cadogan Hall), Live in London (Hippodrome Casino) and Eurobeat The Pride of Europe (online streaming).
ADAMA® is the co-owner of MTS (Musical Theatre Studio): the North East's leading performing arts college.
Our people
ContactAdam has been producing and managing live entertainment for over 15 years. He has won multiple awards and is a member of SOLT (Society of London Theatre).
Adam Paulden
Managing Director
ContactJason is an entrepreneur who has many companies in the entertainment space, including the worlds largest independent audio drama production company, television companies and film companies. He has produced 16 West End shows and 30 touring shows.
Jason Haigh-Ellery
Chairman
ContactSam has produced and general managed for over 7 years. He has worked on over 25 productions which includes award-winning West End titles and high profile concerts
Sam Quested
Producer
ContactA 3 time winner and 6 time WhatsOnStage Award nominee, Darren has built a reputation for producing iconic solo concerts and musicals in concert. He joined ADAMA Entertainment as a producer in 2024 and is currently working on very exciting musical projects that include Burlesque.
Darren Bell
Producer
ContactPaul has worked as an independent producer for the past 20 years has produced over 40 shows in the West End and on UK and International Tours. His most recent productions include world premiers of: La Bamba the Musical, Graziano Di Prima’s: Believe, Wickies and When Darkness Falls.
Paul Morrissey
Producer
ContactJacob has over ten years experience working in Film and TV, having produced two international drama series. He has also worked in accounts on a number of Hollywood studio feature films.
Jacob Glass
General Manager
ContactAlex is head of sponsorship for the Black British Theatre Awards, and has worked with Middle Eastern artists on producing album launches, concerts and West End shows both in London and Qatar.
Alex Kais
Development Coordinator
ContactFaith has been active in the theatre industry for the past three years. Before joining the ADAMA team, she worked with various renowned companies, including Cameron Mackintosh Ltd, Punchdrunk, Scenario Two, MMD, and MTN.
Faith Donner
Production Coordinator
ContactBringing a wealth of experience from his diverse background in the arts, Nathan assists in the coordination of all of ADAMA’s exciting IP and productions.
Nathan Skyrme
Production Coordinator
ContactGinette has over 20 years experience marketing live events in the West End, UK and international tours, across more than 200 shows and events.
Ginette Sinnott
Marketing Manager
ContactSophie joined ADAMA in August 2024 as an intern after graduating with a First-Class degree in Musical Theatre from the University of Winchester. In February 2025, she transitioned to Production Assistant and PA to the Managing Director.
Sophie Travis
Production Assistant / PA to Managing Director
ContactSrianti has over 25 years of experience in accounts for the theatre industry and has worked with many respected theatre producers over the years.
Srianti Alwis
Accounts Manager
ContactZahir has worked as a model maker and set designer on both television and theatre productions such as BBC’s Dracula. He has also worked as a book keeper for many years between creative projects.
Zahir Khares
Accounts Assistant
ContactHannah is an experienced HR consultant dedicated to optimising workplace dynamics. With expertises in talent management, compliance, employee engagement and development, focusing on fostering inclusive environments and workplace culture transformation.
Hannah Peel
HR Consultant
ContactJustin has advised a variety of corporates, financial and public sector institutions (including the Greek government) on a wide range of mandates, including strategy, sell-side advisory, capital raising, public liability management, creditor committee advisory, asset management and restructuring.
Justin Roberts
Corporate Consultant
ContactAdam has been producing and managing live entertainment for over 15 years. He has won multiple awards and is a member of SOLT (Society of London Theatre).
Adam Paulden
Managing Director
ContactJason is an entrepreneur who has many companies in the entertainment space, including the worlds largest independent audio drama production company, television companies and film companies. He has produced 16 West End shows and 30 touring shows.
Jason Haigh-Ellery
Chairman
ContactSam has produced and general managed for over 7 years. He has worked on over 25 productions which includes award-winning West End titles and high profile concerts
Sam Quested
Producer
ContactA 3 time winner and 6 time WhatsOnStage Award nominee, Darren has built a reputation for producing iconic solo concerts and musicals in concert. He joined ADAMA Entertainment as a producer in 2024 and is currently working on very exciting musical projects that include Burlesque.
Darren Bell
Producer
ContactPaul has worked as an independent producer for the past 20 years has produced over 40 shows in the West End and on UK and International Tours. His most recent productions include world premiers of: La Bamba the Musical, Graziano Di Prima’s: Believe, Wickies and When Darkness Falls.
Paul Morrissey
Producer
ContactJacob has over ten years experience working in Film and TV, having produced two international drama series. He has also worked in accounts on a number of Hollywood studio feature films.
Jacob Glass
General Manager
ContactAlex is head of sponsorship for the Black British Theatre Awards, and has worked with Middle Eastern artists on producing album launches, concerts and West End shows both in London and Qatar.
Alex Kais
Development Coordinator
ContactFaith has been active in the theatre industry for the past three years. Before joining the ADAMA team, she worked with various renowned companies, including Cameron Mackintosh Ltd, Punchdrunk, Scenario Two, MMD, and MTN.
Faith Donner
Production Coordinator
ContactBringing a wealth of experience from his diverse background in the arts, Nathan assists in the coordination of all of ADAMA’s exciting IP and productions.
Nathan Skyrme
Production Coordinator
ContactGinette has over 20 years experience marketing live events in the West End, UK and international tours, across more than 200 shows and events.
Ginette Sinnott
Marketing Manager
ContactSophie joined ADAMA in August 2024 as an intern after graduating with a First-Class degree in Musical Theatre from the University of Winchester. In February 2025, she transitioned to Production Assistant and PA to the Managing Director.
Sophie Travis
Production Assistant / PA to Managing Director
ContactSrianti has over 25 years of experience in accounts for the theatre industry and has worked with many respected theatre producers over the years.
Srianti Alwis
Accounts Manager
ContactZahir has worked as a model maker and set designer on both television and theatre productions such as BBC’s Dracula. He has also worked as a book keeper for many years between creative projects.
Zahir Khares
Accounts Assistant
ContactHannah is an experienced HR consultant dedicated to optimising workplace dynamics. With expertises in talent management, compliance, employee engagement and development, focusing on fostering inclusive environments and workplace culture transformation.
Hannah Peel
HR Consultant
ContactJustin has advised a variety of corporates, financial and public sector institutions (including the Greek government) on a wide range of mandates, including strategy, sell-side advisory, capital raising, public liability management, creditor committee advisory, asset management and restructuring.
Justin Roberts
Corporate Consultant
